What's Catwalking on the CWD Blog

Marketing, Branding, Creativity... and a little bit of inspiration too!

February 26, 2014

Don’t try to climb using your back paws first… you’ll only end up going the wrong direction! When you’re trying to build your paws into a brand, keep in mind that in order to make your brand more successful, careful planning must be done first. Two important things to remember when initially starting to brand […]

February 9, 2014

Paw Term of the Day:  Brand Positioning How do you make YOUR PAWS stand out in an already booming and competitive industry? Let them make a unique and powerful statement that gets the attention of your target audience! Positioning your brand begins with writing a strong and identifiable “brand statement” that describes your target market, […]

January 22, 2014

Paw Term of the Day:  Brand Personality The attribution of human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation.  Did you know that a source of branding your Paws is giving them a personality that people can see and feel? You can make your brand recognizable and memorable […]